I designed and animated the title cards for this fun little spot. The type design was developed focusing on the themes of circular motion, movement and flow, then animated to match the impactful sound track. The CGI wheel and environments where brought to life by the talented team at Zero VFX.
The art direction exploration was pretty extensive for this project, above is a selection of my favourite unused alternatives.
Role: Title card design and animation
Client: Samsonite
Agency: Connelly Partners
Direction and Production: Zero VFX